ANTI-binge drinking campaigners have slammed a cut-price strong cider deal that could see people getting drunk for just £2. #bodycopy a { font-size: 12px; } Budget supermarket chain Netto sparked fury by pricing the 8.4% alcohol cider at less than 70p a can.
The bargain basement offer is £2.79 for four 440ml cans of K cider, which it describes as: “The ultimate in quality.”
The Government wants the price of booze in shops raised to 50p per unit and Lib Dem health spokeswoman Sandra Gidley backs the plan.
She said: “This kind of deal is damaging the work we are trying to do. We need to get real about the problem of binge-drinking.
“This makes a mockery of what we are trying to achieve. When it is cheaper than water or fruit juice it is easy to see how people get into such difficulties with drink.”
Don Shenker, of Alcohol Concern, said: “Supermarkets which sell alcohol at pocket money prices are contributing to the problems which alcohol can cause.”
A Netto spokesman said the chain “remains committed to driving a culture of sensible drinking”.
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